A new tennis shoe is best introduced where it’s meant to be: on the court.

 

For the launch of the adidas Adizero Ubersonic 5, Tennis Point invited players to step onto the court and experience the shoe for themselves.

No static product presentation — the Ubersonic 5 was put straight into play.

 

We followed the action with our cameras, capturing the quick movements, spontaneous reactions and details that happen in between. From the first rallies to fast-paced moments on court, our goal was to show the shoe as part of the game rather than simply placing it in front of the camera.

 

The result was a collection of photography and video content that captured not only the product, but the energy and experience surrounding its launch — made to bring that feeling from the court to social.