Skincare is not only about what a product does — it’s also about how it feels, moves and becomes part of a ritual.

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For iS Clinical, we developed the creative concept for a social content production in Vienna, bringing the products to life through a series of visually refined application videos and product photography.

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From the texture of a serum to the way a product is applied, the focus was on the small details that make skincare feel tangible on screen. We created the visual direction around light, movement, composition and product interaction, then carried the concept through the production to create a consistent look and feel across video and photography.

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Shot at Natural Beauty in Vienna, the final content combines product application with carefully composed imagery — creating social-first assets that communicate the character of the products through both movement and detail.

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The result is a collection of videos and photography that turns everyday skincare application into a visual experience, while keeping the product at the centre of every frame.